The California Museum

California Indians: Making A Difference


  • American Ad Federation: Gold Medal: Advertising for the Arts & Sciences


To create a brochure inspiring California Native Peoples to contribute stories from their diverse histories, cultural art and financial support to the upcoming exhibit California Indians: Making a Difference at the California Museum.


Sugarman Design developed a brochure that merged imagery from California Indian history with the contemporary branding and bright colors of the California Museum. We communicated the importance of the Native voice and its continuing impact on our state and around the world. As a result, 109 of the 150 California Indian tribes joined with the Museum to sponsor the permanent exhibit.